My entire business is built around the beautiful black beverage, and over the years I’ve consumed enough of it to fill several swimming pools. (Probably, I’ve never actually worked that out).

Anyway…

It seemed obvious that my next step should be to unleash my own brand of coffee on the world.

And that is what you could be holding in your hand right now.

I had 4 requirements in mind when I was getting it made.

1. It had to taste great
2. The beans had to be ethically sourced
3. The caffeine hit was important, but I didn't want it leaving people with that horrible wired feeling
4. Drinking it will make uber successful, obscenely rich and devastatingly good looking.

And well, 3 out of 4 ain’t bad, right?

(Although, with enough coffee, I reckon number 4 might be doable too!)

So, grab yourself a pack, enjoy, and get sh*t done!